Students are using social media to make college possible

Posted in Applicants, college, Life before College
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We know that there’s a scholarship contest that uses Twitter .

A student talks about how he uses a social network geared toward high school students. (Thanks @dcap and @MsLatina)

Plus there is a student who is selling his art to go to college. (Thanks @Wahiwoodradio)

Are you paying attention to how prospective students are making themselves known to your institution?

Posted via email from nextSTEPH’s posterous

Making the case for Social Media Education

Posted in college, Current Events, Education, Students

Over a year ago, I gave a talk to local high school students about my career. The conversation eventually turned to social media.

10 months ago, I wrote this post, Should Social Media be a separate college course?

Just like there are training wheels, driving lessons and hygiene class, there should be a course on the high school level that explains the both the risks and benefits of social media.

Common sense like, you don’t have to friend everyone, and  that don’t have to hug every person should also be stressed.

Of course  as stated on The View , parents are learning social media along with the parents, so of course students are experimenting and pushing boundaries.

Also what you post or what others may post can cause serious repercussions, either immediately or how it may impact your future.

Is Foursquare checking in on your college campus?

Posted in college

Yesterday, Foursquare, the service where people check into their locations using their mobile devices, introduced Foursquare for Universities.

Students will still be able to create and check into places, but now they can earn college badges.

With other location based social services like Yelp, Gowalla and more recently Facebook Places, the board is wondering if this would make a difference in the way students interact now that universities are charged with making their own pages, just like they are with Facebook.

Looks like this could be a photo finish, but we just have to wait and see.

Posted via email from nextSTEPH’s posterous

Should Social Media be a separate college course?

Posted in Soapbox, Teaching, Training

Over the weekend, I stumbled upon this post: 5 Things I Would Tell a Social Media Professor.

Being that I did teach two marketing courses as an adjunct professor, the logical choice would be to include it as part of an internet marketing course or a general marketing course.

One could also argue that its also a good idea to have an online reputation management course, but that’s a post for another day.

If you look at it, if you asked a professor 5 years ago if Internet Marketing should be its own course, it would have been quickly disregarded. Now there are multiple internet marketing courses in on-line, offline and hybird formats.

I think its a bit pre-mature for it to be its own course at this point. However, I’m saying in those famous words, never say never.

Admissions Officers Highlighed in NY Daily News

Posted in Applicants, Recruitment

In the jobs section of the New York Daily News, there is an article (link not available as of this posting) about being an admissions officer as a career.

One of the surprising things the article stressed was that 1 out of 10 admissions officers look at an applicant’s social networking profile (i.e  Facebook, LinkedIn, Myspace.)

This just goes to show that keeping your profile “in check” isn’t just for career and job seekers.

If you are in admissions, are you looking at an applicant’s social profile?

How does it influence admissions decisions?