72/2010

See How Higher Ed Homepages Have Evolved

Posted in Marketing

Hat Tip to @sethodell for the link.

1223/2008

How many college profiles is too many?

Posted in college, Education, Marketing, Recruitment, Soapbox

All the talk about online reputation management lately has me thinking. For a while, I have been using Google Alerts to monitor what’s being said about my clients, including the schools that I work with. Its just that with the hundreds if not thousands of college profiles sites out there, its tough for an online marketer not only to keep track of but to update constantly as well.

There are at least a dozen or so “new” sites being launched every day or so and for people that are not so seasoned in education, its tough to distinguished which website has the better more trusted track record.

Also, as it has been discussed over the past week, we can’t control what others say about our instituitions on their own websites.

In the end, we can only hope that prospective students and parents alike look at these profiles in a objective way and have the wisdom to go to the official website and call directly should they have any questions.

83/2008

Be true to your school …Finding your college’s voice

Posted in college, Conferences

One of the other key points in the eduWeb2008 conference is that despite learning about all these great insights and tips learned in the conference, in the end its the college that had to be true to itself.

In a market like New York City, its a challenge everyday to stand out. Since I travel the subway almost everyday, some days it seems like the ads all look the same.

This is why its important more than ever in this market that colleges distinguish themselves among the competition.