Tag Archives: highered

Finally a weekly show for Higher Ed – Higher Ed Live

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Last Sunday evening, I participated via Twitter in the first Episode of HigherEdLive.

The host, Seth Odell, I met a couple of years ago on Twitter through the EduWeb Conference in Atlantic City.

The first guest was Tim Nekritz from SUNY Oswego.

This first episode focused on Facebook Places and what it means for Higher Ed Institutions. Some great tips came from out of the show.

It also is a great forum to learn and network in between conferences. To find out what they are, take a listen and catch up before the next show.

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Recommended Reading from the Eduweb Conference

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Can I just say that this is not a complete list. With school already starting for some folks and the rest soon to follow, I figured I  would follow up on my list from last year and  release my 2009 version of recommended reading. Granted I wasn’t able to attend every session, I think know that this list will continue to grow with your comments.

In no particular order:  (Disclosure: I am an Amazon affiliate):

Using text messaging to advertise to prospective students

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When I saw a text messaging  ad  on the subway, I thought:

a. if anyone would remember to text it when they emerged above ground?

b. What kind of responses are they getting.

A local college is giving a go at this. Of course this could turn into 20 questions about if they are doing it for an experiment or are qualified leads are actually coming through.

I realize that I am in a bubble here in Gotham,  So if anyone else is using mobile ads/text messaging  in their ads and they have had interesting results, please let me know via the comments.

Be true to your school …Finding your college’s voice

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One of the other key points in the eduWeb2008 conference is that despite learning about all these great insights and tips learned in the conference, in the end its the college that had to be true to itself.

In a market like New York City, its a challenge everyday to stand out. Since  I travel the subway almost everyday, some days it seems like the ads all look the same.

This is why its important  more than ever in this market that colleges distinguish themselves among the competition.