Educational Roundtable at WordCampNYC

Posted in Conferences

WordCampNYC – Nov 14-15

I’m live blogging from the Educational Roundtable session at WordCampNYC.

Some thoughts that have emerge already is that WordPress is the bridge that enable end users to readily contribute.

Moving beyond the blog using a stream. (I wished I’d arrived on time for @erinblaskie presentation.

@photomatt – Multiple mediums pushed into one.

Letting the students  make there own decisions

@photomatt – “Having the domain name is the new American dream”

Good Question: How to get students engaged with Blogging in Education, where they have *so* many other options?

@photomatt ‘s response – Blogs need to be more engaging.

If  (the blog) is for a class, its homework.

Not about owning or renting (a domain), its about being found.

It doesn’t always have to be a blog.

@BaruchBlogs – Since NYT reported that Harvard now has student bloggers, this helps make a strong case for other institutions.

@photomatt – Its possible to have multiple authors per post. for students who want to collaborate.

@photomatt – Everything that goes online is legacy.

@BaruchBlogs – Being sensitive to what your writing and who you are writing for is key.

How many college profiles is too many?

Posted in college, Education, Marketing, Recruitment, Soapbox

All the talk about online reputation management lately has me thinking. For a while, I have been using Google Alerts to monitor what’s being said about my clients, including the schools that I work with. Its just that with the hundreds if not thousands of college profiles sites out there, its tough for an online marketer not only to keep track of but to update constantly as well.

There are at least a dozen or so “new” sites being launched every day  or so and  for people that are not so seasoned in education, its tough to distinguished which website has the better more trusted track record.

Also, as it has been discussed over the past week, we can’t control what others say about our instituitions on their own websites.

In the end, we can only hope that prospective students and parents alike look at these profiles in a objective way and have the wisdom to go to the official website and call directly should  they have any questions.