One of the other key points in the eduWeb2008 conference is that despite learning about all these great insights and tips learned in the conference, in the end its the college that had to be true to itself.
In a market like New York City, its a challenge everyday to stand out. Since I travel the subway almost everyday, some days it seems like the ads all look the same.
This is why its important more than ever in this market that colleges distinguish themselves among the competition.
Not even hours after returning from the eduWeb 2008 conference, I find a postcard in my mailbox from a local New York City Metro radio station.
This is what it said:
“Bonus Chance to Instantly Win
Visit *www.FirstName.LastName.winwithRadioStation.com
Your personal instant Win Code: *********** ”
If you are in the NYC Area, you probably know which radio station(s) I’m talking about. I immediately thought, “Hey, I’ve seen this before!”
I then contacted Queens Artists told her about it and she said “Yeah, another radio station sent me a postcard too.”
So this is not something to write off. Has radio gone back to school and took a course on “Getting Too Personal too Soon Marketing 101?
* Names have been changed to protect the guilty