Never Left College

From student, to professor, to administrator and still working with colleges.

724/2008

Local NYC radio stations getting personal with postcards

Posted in college, Conferences, Education

Not even hours after returning from the eduWeb 2008 conference, I find a postcard in my mailbox from a local New York City Metro radio station.

This is what it said:

“Bonus Chance to Instantly Win

Visit *www.FirstName.LastName.winwithRadioStation.com

Your personal instant Win Code: *********** ”

If you are in the NYC Area, you probably know which radio station(s) I’m talking about. I immediately thought, “Hey, I’ve seen this before!”

I then contacted Queens Artists told her about it and she said “Yeah, another radio station sent me a postcard too.”

So this is not something to write off. Has radio gone back to school and took a course on “Getting Too Personal too Soon Marketing 101?

* Names have been changed to protect the guilty

1114/2006

Has one local New York City college gotten too personal in marketing to prospective students?

Posted in college, Marketing

I have just returned from checking my snail mail, which contained a postcard from a Bronx college for an MBA program. Since, I already have an MBA, my normal MO would be to prepare it for the shredder, but this one was personalized. It wasn’t that it had my name on it, but what stuck me was that for more information, they encouraged you to visit “Your Personal Page” at http://www.localcollege.edu/firstname.lastname. In my experience in working with colleges, getting personal too soon can drive prospective students away, especially if the person had not initiated prior contact with the institution. I am keeping my eye on this to see what develops in terms of marketing practices.