Tag Archives: advertising

Using text messaging to advertise to prospective students

Posted in Marketing
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When I saw a text messaging  ad  on the subway, I thought:

a. if anyone would remember to text it when they emerged above ground?

b. What kind of responses are they getting.

A local college is giving a go at this. Of course this could turn into 20 questions about if they are doing it for an experiment or are qualified leads are actually coming through.

I realize that I am in a bubble here in Gotham,  So if anyone else is using mobile ads/text messaging  in their ads and they have had interesting results, please let me know via the comments.

Be true to your school …Finding your college’s voice

Posted in college, Conferences
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One of the other key points in the eduWeb2008 conference is that despite learning about all these great insights and tips learned in the conference, in the end its the college that had to be true to itself.

In a market like New York City, its a challenge everyday to stand out. Since  I travel the subway almost everyday, some days it seems like the ads all look the same.

This is why its important  more than ever in this market that colleges distinguish themselves among the competition.

Has one local New York City college gotten too personal in marketing to prospective students?

Posted in college, Marketing
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I have just returned from checking my snail mail, which contained a postcard from a Bronx college for an MBA program. Since, I already have an MBA, my normal MO would be to prepare it for the shredder, but this one was personalized. It wasn’t that it had my name on it, but what stuck me was that for more information, they encouraged you to visit “Your Personal Page” at http://www.localcollege.edu/firstname.lastname. In my experience in working with colleges, getting personal too soon can drive prospective students away, especially if the person had not initiated prior contact with the institution. I am keeping my eye on this to see what  develops in terms of marketing practices.