I have just returned from checking my snail mail, which contained a postcard from a Bronx college for an MBA program. Since, I already have an MBA, my normal MO would be to prepare it for the shredder, but this one was personalized. It wasn’t that it had my name on it, but what stuck me was that for more information, they encouraged you to visit “Your Personal Page” at http://www.localcollege.edu/firstname.lastname. In my experience in working with colleges, getting personal too soon can drive prospective students away, especially if the person had not initiated prior contact with the institution. I am keeping my eye on this to see what  develops in terms of marketing practices.