Using Blogs as an Educational Tool

Posted in courses, Education, Students

A few days ago, I talked to a former colleague who is currently enrolled in a doctorate program. She told me as part of her requirements, that she would  have to maintain a blog. This propelled me back to when I was teaching and I made my undergrad students maintain blogs.

Before one makes their students create a blog for educational purposes, there are some things that need to be addressed:

1. What is the purpose of the blog? Is it to chronicle a process, to record information or for research?

2. What happens to the information after the fact? Is it going to be turned into a paper, dissertation, and/or book?

3. Who “owns” the information? Is it the college’s or the student’s?

Pondering these questions, one can have a clear vision of what and how to proceed with their education based blog.

What I’ve learned from the EduWeb Conference

Posted in college, Conferences, Education

Ok, now that I’ve had time to recuperate and time to review and absorb nearly everything all eduweb2008, I have time to put in my 2 dollars (hey, that’s inflation for ya.)

In the session How to Accelerate your Search Marketing Campaigns in Education by Jennifer Brady, University of Massachusetts & Dave Reske, NowSpeed Inc,  I was able to take away tips and immediately implement them on some client campaigns.

In another session, ( I forget each one, or was it all of them that blended into the same message) I am foraging ahread and also implementing new initiatives for my clients across the board, (not just for those in education.)

Stay tuned to learn more about the next stop in the nextSTEPH road tour.

Local NYC radio stations getting personal with postcards

Posted in college, Conferences, Education

Not even hours after returning from the eduWeb 2008 conference, I find a postcard in my mailbox from a local New York City Metro radio station.

This is what it said:

Bonus Chance to Instantly Win

Visit *www.FirstName.LastName.winwithRadioStation.com

Your personal instant Win Code: *********** ”

If you are in the NYC Area, you probably know which radio station(s) I’m talking about. I immediately thought, “Hey, I’ve seen this before!”

I then contacted Queens Artists told her about it and she said “Yeah, another radio station sent me a postcard too.”

So this is not something to write off. Has radio gone back to school and took a course on “Getting Too Personal too Soon Marketing 101?

* Names have been changed to protect the guilty