Article: Doctoral degrees: The disposable academic

Posted in Education, Uncategorized
As you know, I have been on the fence for years whether or not if I should pursue a doctorate degree. One of my friends posted this on Facebook and I’m wondering if it’s worth it.

Sent from my iPad

Posted via email from nextSTEPH’s posterous

Mini MBA focuses on Social Media

Posted in courses, Education

Picking up from the previous blog post, one institution is making the business case for social media. Rutgers is offering a Mini MBA Program that is focused on social media. The program results in a certificate, however I am curious to see how social media is being taught in business degree programs.

More information about the course can be viewed at Search Engine Watch.

Making the case for Social Media Education

Posted in college, Current Events, Education, Students

Over a year ago, I gave a talk to local high school students about my career. The conversation eventually turned to social media.

10 months ago, I wrote this post, Should Social Media be a separate college course?

Just like there are training wheels, driving lessons and hygiene class, there should be a course on the high school level that explains the both the risks and benefits of social media.

Common sense like, you don’t have to friend everyone, and  that don’t have to hug every person should also be stressed.

Of course  as stated on The View , parents are learning social media along with the parents, so of course students are experimenting and pushing boundaries.

Also what you post or what others may post can cause serious repercussions, either immediately or how it may impact your future.

The iPad is Making its Way to Campus

Posted in Current Events, Education, Training

OK, so I am eating up my words.

According to Search Engine Watch, the iPad is making its way to campus.

“This is a test. Each student enrolling in a new Mini-MBA: Digital Marketing Executive Certificate Program this summer at Rutgers, The State University of New Jersey, will receive an Apple iPad tablet. This is only a test.”

Read more “Testing Apple iPad Tablet in New Rutgers Mini-MBA Digital Marketing Program.”

How many college profiles is too many?

Posted in college, Education, Marketing, Recruitment, Soapbox

All the talk about online reputation management lately has me thinking. For a while, I have been using Google Alerts to monitor what’s being said about my clients, including the schools that I work with. Its just that with the hundreds if not thousands of college profiles sites out there, its tough for an online marketer not only to keep track of but to update constantly as well.

There are at least a dozen or so “new” sites being launched every day  or so and  for people that are not so seasoned in education, its tough to distinguished which website has the better more trusted track record.

Also, as it has been discussed over the past week, we can’t control what others say about our instituitions on their own websites.

In the end, we can only hope that prospective students and parents alike look at these profiles in a objective way and have the wisdom to go to the official website and call directly should  they have any questions.

College students today don’t know…

Posted in college, Education, Soapbox

how good they have it.

I know I sound like my grandmother with her “10 miles walking to school with a brown paper bag to carry her books in” mode.

I was talking with colleagues about standing in the gym in the middle of cold January as an undergraduate waiting to add/drop my elective courses.

Now, students can register online or call in to sign-up for classes.

I also read in Lifehacker, that one of the options students have is actually renting their textbooks for the semester.

This is definitely one of those “why I didn’t I think of that” moments.

Using Blogs as an Educational Tool

Posted in courses, Education, Students

A few days ago, I talked to a former colleague who is currently enrolled in a doctorate program. She told me as part of her requirements, that she would  have to maintain a blog. This propelled me back to when I was teaching and I made my undergrad students maintain blogs.

Before one makes their students create a blog for educational purposes, there are some things that need to be addressed:

1. What is the purpose of the blog? Is it to chronicle a process, to record information or for research?

2. What happens to the information after the fact? Is it going to be turned into a paper, dissertation, and/or book?

3. Who “owns” the information? Is it the college’s or the student’s?

Pondering these questions, one can have a clear vision of what and how to proceed with their education based blog.