One of the other key points in the eduWeb2008 conference is that despite learning about all these great insights and tips learned in the conference, in the end its the college that had to be true to itself.
In a market like New York City, its a challenge everyday to stand out. Since I travel the subway almost everyday, some days it seems like the ads all look the same.
This is why its important more than ever in this market that colleges distinguish themselves among the competition.
Ok, now that I’ve had time to recuperate and time to review and absorb nearly everything all eduweb2008, I have time to put in my 2 dollars (hey, that’s inflation for ya.)
In the session How to Accelerate your Search Marketing Campaigns in Education by Jennifer Brady, University of Massachusetts & Dave Reske, NowSpeed Inc, I was able to take away tips and immediately implement them on some client campaigns.
In another session, ( I forget each one, or was it all of them that blended into the same message) I am foraging ahread and also implementing new initiatives for my clients across the board, (not just for those in education.)
Stay tuned to learn more about the next stop in the nextSTEPH road tour.
Not even hours after returning from the eduWeb 2008 conference, I find a postcard in my mailbox from a local New York City Metro radio station.
This is what it said:
“Bonus Chance to Instantly Win
Visit *www.FirstName.LastName.winwithRadioStation.com
Your personal instant Win Code: *********** ”
If you are in the NYC Area, you probably know which radio station(s) I’m talking about. I immediately thought, “Hey, I’ve seen this before!”
I then contacted Queens Artists told her about it and she said “Yeah, another radio station sent me a postcard too.”
So this is not something to write off. Has radio gone back to school and took a course on “Getting Too Personal too Soon Marketing 101?
* Names have been changed to protect the guilty
“Stories not stats. People not programs”
“Ignore the competitors and listen to your gut.”
Technorati Tags: eduweb2008, recruiting, admissions, education, higher+education
“You are never done.”
This is the mantra of most search engine marketing professionals. You can just set it and forget it.
“Grandmother research works”
I love it when I get verification from a conference on something I said a week ago.
Web 2.0 was about connecting people to each other.
Web 3.0 will be about creating people to devices i.e. Minority Report
The Digital Economy and E-commerce Course is launched.
I, Stephanie M. Cockerl (Cornell ’96) was the Chair of the “Getting People to Adapt: Using Visual Media for Education and Change Management” Panel at the Education and Media Conference at Metropolitan College of New York on March 5, 2004. Fellow panelists included, Ellwood G. Ivey, CEO of TriSenx Corp, Lesile Talbot (A.B. Stanford, M.A. Columbia), of K12 Connect and Lisa Tolliver (A.B. Harvard, M.B.A Columbia), Principal of 360 Meridian and fellow Professor at MCNY.
Went back to Cornell University to be on two Alumni Panels, one for the Office of Career Services and one for MOAAP (Minority Organization of Architecture, Art, and Planning). I also was a speaker for MOAAP speaking about my journey “from architecture to the web and beyond“.